Your listing quality has an impact both on customers and the Amazon search algorithm, so you have to make sure that you’re distributing your efforts equally in order to have a successful product. We have read tons of literature and have watched hundreds of videos and webinars on how to write the perfect listing, but to be honest our experience in tweaking our own listing has thought us most of what we know and implement.
As you know Amazon has different marketplaces around the world, currently, we are focusing on the ones in the US and Europe. The 5 main marketplaces in Europe are UK, Germany, France, Italy, and Spain, in order to be able to make the most of those marketplaces you need to have native speakers who can tweak your texts in the local lingo, otherwise your listings simply get lost in the translation and you end up out of the competition for the top positions on the most important keywords describing your products. We have a native translator for each and every one of those countries, so when they are done with your listings they will sound and respond perfectly to the local lingo.
Online sales are based mainly on the pictures of your product, which makes product and lifestyle photography one of the most important aspects of your listing. We have professional photographers and 3D designers ready to present your product in the best possible way.
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It is very important to make a thorough research when it comes to the most common keywords related to your product, you’ll be surprised with the results! The perfect title and description of your listing are the keys to high ranking positions for the most searched for keywords.
Writing a text with all the relevant keywords and making it sound good to your customers can be a challenge. Our copywriting team is used to writing engaging texts, which highlight your product features and include all necessary keywords in order to help the Amazon search engine identify your product as a perfect match for the most used search terms.
Using Google Translate to understand what a client is trying to tell you in a message is one thing, but selling your product is a different ball game. We used to spend tons of money on professional translators but our listings performed poorly. So we decided to ask the locals native translators to write keyword-rich and understandable listings.
To our surprise, results came within days, as our listings climbed to the top and started performing better than expected. As it turns out, our texts lacked the slang people used in everyday life and search keywords online. Now, we have freelancers in the UK, Germany, France, Italy, and Spain, who work exclusively on translating and optimizing our product listings.
The perfect combination of product pictures starts with of the product on a pure white background, following Amazon’s guidelines. Then, three catalog-style images on a white background with explanatory highlights of your product’s special features. Three lifestyle images show your product in its natural habitat so customers can picture themselves using it.
We have a couple of in-house photographers and a long list of models like businessmen and fitness junkies to present your products in the best possible way. Some products need greater detail than a photo can provide, so we use professional 3D artists to create digital models of the products highlighting these specific details and providing additional information.
People are getting too lazy to read descriptions, so creating an engaging product video can really tip the scales in your favor when it comes to conversions. We can provide everything needed for shooting the perfect video, including – setting, model and even professional voice over in US English, UK English, German, French, Italian and Spanish.